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Volvo The Game – Producer Interview

Posted on May 21st, 2009 in Other Sim Racing – 11 Comments

Volvo has released a promotional video for the upcoming free Volvo – The Game title made by Simbin.

The video shows us first moving footage of the title as producer Jay Ekkel shows off the game’s features.

Volvo – The Game will be released on the 26th of May, featuring the new Volvo S60 concept car as well as several legendary Volvo racing cars such as the Volvo 850 Estate that can be raced on two tracks.


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  • UncleChuckle

    Wish more car makers would do this sort of thing for free. Very cool.

  • stabiz

    Yeah, we need Carrera GT – The Game. :cool:

  • Gabkicks

    is that car a paddle shift? or did they just not animate gear shifts?

  • paskowitz

    Lol yeah how about Lotus the game.

  • UncleChuckle

    Lotus… Now THERE is a marque worthy of a sim all by itself!

  • Siggs

    I notice it has the very nice RacePro style Hud. Which, admittedly, I’ll probably turn off anyway :sd:
    .

  • eddiespag

    Wow! Did Volvo hire Simbin to sell more cars by increasing brand awareness (less tv commercials viewed because of DVRs and even less print media)? If so, this is great as it gives sim racing/driving and its programs their just validity in today’s modern world. Good on you Simbin! Yes, even BMW did this earlier last year with their free M3 driving program. Look forward in the future to other manufacturers doing this as well, now that almost every household has a decently powered computer and the availability of affordable steering wheels and pedals. Hey, even NASCAR has collaborated with an up and coming online simulation program that had been in development for years to increase it’s viewership, fans and profile. Ahh, the fruits of labor… I can practicaly taste them now!

  • AeroMechanical

    Nevermind.

  • -eRNIe-

    Nice to see that the producer uses a racing wheel to control the car. :cool:
    Last time i notized that it seems everyone use gamepads to show their new games. Sadly. :sad:

  • Aysberg
  • http://www.srrs-racing.net/ ermax18

    Blimey did one for BMW, ISI did one for Lexus and now Simbin is doing one for Volvo.

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