Renato Simioni On The Ayrton Senna Game
Back in October last year, Reiza Studios announced to be working on an official Ayrton Senna racing game.
Since then, the studio has kept busy developing the 2012 update for their Game Stock Car title as no further details on the Senna game have emerged since then.
Other than the fact that the title will be using an all-new engine and that the game is made in co-operation with the Ayrton Senna foundation, little is known so far.
Now, in an interview with Racedepartment’s Patrick Giranthon, Renato Simioni has revealed some new bits and pieces, specifically on the company’s relationship with the Ayrton Senna Institute and their role in the project:
We dont decide to give anything to the foundation (or rather the Ayrton Senna Institute – the Senna Foundation is a separate institution operating in Europe) – the IAS exists for the purpose of raising funds from the Senna “brand” through product licensing agreements such as ours, and redirecting these funds to the various philantropic activities they promote – mostly towards promoting education and oportunities to brazilian children. So it´s not our option, but certainly a noble cause we´re very proud and happy to be contributing to.
Having managed to get their approval is also something that I´m very proud of, as they dont just license any product for any company that comes knocking on the door – the project has to suit the IAS “ethos” in some way, and they all are individually and personally approved by Viviane Senna, Ayrton´s sister. We were very careful about approaching it the right way, and also at the right time as Reiza is still a very small and young company, and one has to produce the trust we have what it takes to do the Senna name justice.
Reiza has taken up a major challenge with the title as recreating Senna’s career means dealing with complicated licensing issues among other problems as the Brazilian spent almost his entire career in Formula One. This is why sim racers interested in the new title shouldn’t expect rapid progress as the team is busy getting all the details in order:
That does present some major hurdles however as one can imagine, but we´re working towards piercing all the fundamental parts together. It was very important to get Senna, as even though the project goes way beyond him and the IAS alone, through them we manage to get through a few important doors. It´s by no means an easy road but we´re slowly making progress!
And of course all this has to convert into a Game that is worth all that. There too, we´re making slow but good progress. I wouldnt want to raise expectations too high, not least because there´s still a long long way to go and a few fundamental bits still to be put in place. I suppose underpromising and overdelivering is an approach that has served us well so far, so I´ll stick to it until we´re closer to the finish line.
You can check out the full article here.




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