EA and Ford Motor Company recently staged an interesting tournament, allowing players to prove themselves in the recently-released Need for Speed Shift title driving a virtual version of the Ford Mustang.
The four quickest contestants got to prove themselves in a real 2010 Ford Mustang, trying to replicate their times in Shift on the real-life race track. You can check out their experience below, it’s not very surprising to see that none of these guys came anywhere close to the times they´ve been setting in Shift, despite professional help from Fast Lane Racing School.
Howie47
November 14th, 2009 at 00:14
Ha. They were able to wreck all they wanted in Shift, to find the limits.
Montoya
November 14th, 2009 at 00:16
That’s what I meant by saying “not very surprising”
carbonfibre
November 14th, 2009 at 00:31
Was this like another marketing thing that failed to make it in time?
Howie47
November 14th, 2009 at 00:37
One other thing. Use Mustang GT In Real Life But Shelby GT500 In Game ?!
F1Racer
November 14th, 2009 at 01:57
oh jeez.
There are so many things I can pick up on with this but I don’t know where to start, so I won’t :)
morning_wood
November 14th, 2009 at 06:44
epic fail!
“virtual” was done using GAMEPADS
come on people, test it not promote it
Skillcoil
November 14th, 2009 at 06:53
lol epic fail. Why did they make this video?
commodore
November 14th, 2009 at 10:24
This kind of crap makes me really pissed :P. I hope this doesn’t make the retards playing Shift think that it’s realistic.
GTEvo
November 14th, 2009 at 12:32
NFSNext GSR
Zenitchik
November 14th, 2009 at 16:14
Yeah, it should only have been 3 guys, so that everyone could get a place on the podium ;)
ThankYouVeryMuchEA and now I guess, it’s back to pimping rides, police car wrecking reatarded madness
Jos
November 14th, 2009 at 16:28
lol, look at the differences in game lap times, bunch of noobs
massarob
November 14th, 2009 at 16:39
Next title could be
Need for Belated Promotional Poo
These things make me appreciate more the humble and silent products out there. Pretend to sell a game as a simulator, when there is not yet one, it’s a step too far.
TheSTIG
November 14th, 2009 at 19:28
Now that was stupid … i mean really, really stupid … FAIL!
Alan Sutton
November 14th, 2009 at 20:09
Why even bother having a competition to find the 4 fastest shift drivers so they can then replicate what they do ingame in reallife… FAIL .. they could have picked any average joe who drives to work everyday and he would prolly get similar lap times in the real car too .. nothing to do with shift at all …. c’mon … JOYPADS ffs !
ibyte_dk
November 16th, 2009 at 12:41
That is SO wrong, I don’t know where to start. Laughable at best. One big nicely wraped lie served up by game developers, to market their product as “REAL” because reality sells as a term, but not as a gameplay element.
If you make it easy to drive and arcadish and succeed in marketing it as real you will have a business success.