Need for Speed Shift – From Virtual to Reality

EA and Ford Motor Company recently staged an interesting tournament, allowing players to prove themselves in the recently-released Need for Speed Shift title driving a virtual version of the Ford Mustang.

The four quickest contestants got to prove themselves in a real 2010 Ford Mustang, trying to replicate their times in Shift on the real-life race track. You can check out their experience below, it’s not very surprising to see that none of these guys came anywhere close to the times they´ve been setting in Shift, despite professional help from Fast Lane Racing School.


  • Howie47

    Ha. They were able to wreck all they wanted in Shift, to find the limits.

  • http://www.virtualr.net Montoya

    That’s what I meant by saying “not very surprising” :wink:

  • carbonfibre

    Was this like another marketing thing that failed to make it in time?

  • Howie47

    One other thing. Use Mustang GT In Real Life But Shelby GT500 In Game ?!

  • http://racingrenders.com F1Racer

    oh jeez.
    There are so many things I can pick up on with this but I don’t know where to start, so I won’t :)

  • http://simrace.toolbar.fm morning_wood

    epic fail!

    “virtual” was done using GAMEPADS

    come on people, test it not promote it

  • Skillcoil

    lol epic fail. Why did they make this video? :sd: :sd: :sd: :sd:

  • commodore

    This kind of crap makes me really pissed :P. I hope this doesn’t make the retards playing Shift think that it’s realistic.

  • http://gtevo.blogspot.com/ GTEvo

    NFSNext GSR :idea:

  • Zenitchik

    Yeah, it should only have been 3 guys, so that everyone could get a place on the podium ;)

    ThankYouVeryMuchEA and now I guess, it’s back to pimping rides, police car wrecking reatarded madness :tongue:

  • Jos

    lol, look at the differences in game lap times, bunch of noobs :lol:

  • massarob

    Next title could be
    Need for Belated Promotional Poo :roll:
    These things make me appreciate more the humble and silent products out there. Pretend to sell a game as a simulator, when there is not yet one, it’s a step too far.

  • TheSTIG

    Now that was stupid … i mean really, really stupid … FAIL!

  • Alan Sutton

    Why even bother having a competition to find the 4 fastest shift drivers so they can then replicate what they do ingame in reallife… FAIL .. they could have picked any average joe who drives to work everyday and he would prolly get similar lap times in the real car too .. nothing to do with shift at all …. c’mon … JOYPADS ffs ! :roll:

  • ibyte_dk

    That is SO wrong, I don’t know where to start. Laughable at best. One big nicely wraped lie served up by game developers, to market their product as “REAL” because reality sells as a term, but not as a gameplay element.
    If you make it easy to drive and arcadish and succeed in marketing it as real you will have a business success.

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