The latest iRacing items on new tracks in Europe started a rather interesting discussion in the comments, here’s more to fuel it as iRacing’s Tony Gardner has shared some interesting knowledge in the iRacing forums on the process of licensing international tracks.
Gardner comments that the time-frame of licensing an international track can vary from a few months to years. Furthermore, Gardner confirms that iRacing staff is currently in Europe, trying to secure new licenses. One negotiation seems to be very important and high-profile as even iRacing co-founder John Henry is involved. One can only guess what circuit that would be….
The full statement can be found below, you might have to click “Read More” to see it.
Thanks for all the positive feedback! I just thought I would take a minute to highlight a few points in regard to our track selection process since when reading this forum I sometimes get the impression that members think we are simply “just” picking tracks. Well I guess they are right, we are just “picking” tracks. We have a diverse group that meets and “picks” the tracks. In fact we have already picked dozens of international tracks but that is the easy part. The hard part is to license those tracks and essentially become partners with each track and the owners of the track. Unlike some of the other sims past and present, we officially license every piece of content in iRacing. We have dozens of negotiations going on currently with tracks from around the world. Sometimes we can get a contract done in three months and other times it can take three years or it might never get done for one reason or another. The international tracks can be more difficult to get a deal done. For example there are language barriers, different legal methodologies and many of the tracks are publicly owned or owned by large corporations which slows the process down. Obviously the tracks also want to know what is in it for them and typically asking for $$$. Anyway, although we have a priority list and wish we could follow it to the letter, because of the reality of getting the contracts done, we are not really rolling out the tracks in a perfect set “priority”. We typically are going after dozens of tracks at any given time that are on our wish list. When the contract gets done they get put into the line to get produced. Sometimes tracks get bumped ahead of others in line based on perceived demand from you our members.
As we speak, Steve Myers and Divi are in Europe meeting face to face with a a couple different content owners and going through the negotiation process. Even John Henry gets involved from time to time and is in fact involved in one international negotiation currently.
Anyway, I am sort of stating the obvious here but thought I would send a quick note anyway. Also if you get a chance, support the tracks in iRacing, they are truly partners with us and taking the time to do these deals with us in part for the exposure and support of this community.
Thanks for all the great support!