iRacing & NASCAR to Start Online Racing Series

iRacing.com has announced what arguably is their biggest partnership yet as the online racing simulation and NASCAR will be joining forces to form an official NASCAR online racing series starting 2010.

The NASCAR-sanctioned series will be organised and hosted by iRacing and will allow NASCAR fans from all over the world to race each other as well as real life NASCAR drivers. With pretty much all NASCAR tracks either available or announced and cars from all top three NASCAR divisions already in the simulation, iRacing is pretty well suited to this new challenge. More info on the planned series is due to be released later this year.

This agreement blurs the line between real and simulation racing even further, a partnership that will probably be able to attract masses of people to sim racing. Spearheaded by its signature series, the Sprint Cup, NASCAR is the United State’s number one spectator sport as the races are usually followed by more than 100,000 fans trackside. Worldwide, NASCAR is one of the best known brands in motorsport, being televised to over 150 countries.

“I’ve been involved with iRacing since the alpha-testing days, and even used the service to prepare for my own testing and racing,” NASCAR superstar Dale Earnhardt Jr. commented  “But the main thing is being able to get online pretty much anytime and have fun racing with other people who enjoy it as much as I do.  I’ve helped iRacing develop their stock cars, but this isn’t something I’d do for money; it’s about having fun.”


  • Dave

    Wow! :happy: As most of us expected the news to be IRL related this is a pretty cool wrinkle. It shows that the hard work that iRacing has done for realism is paying off. Probably won’t get the huge numbers that most think it would add..but who knows. It also should help with the addition of other popular series getting added.

  • AeroMechanical

    If it’s publicized, maybe advertised or mentioned during NASCAR races, I can see that being very good for business indeed.

  • gregerson888

    does this mean iracing is the official NASCAR game and no more shitty EA games will come?

  • UncleChuckle

    You know if iRacing got past it’s US-centric content, and actually created a motorsports universe, with not just circuits and ovals but, say, hillclimbs, rallying etc… Let’s say “World of Racing” or something, I could see myself giving it a try.

    But in it’s current guise, they only seem to care for the US audience, and are gouging on the pricing of their new content. I mean honestly, $20 for ONE track? That’s obscene. It’s one thing to chuck out new content every year and sell it as an expansion (like World of Warcraft) or charge $20 for an expansion like Simbin are doing with some new tracks and cars, but expecting all but the very rich and the very gullible to shell out $20 is just the ultimate in hubris.

    Unless their business model changes, iRacing will always be a niche within a niche.

  • http://www.racinglinedevelopments.com the.cosmic.pope

    Yeah. Don’t care about anyone but the US. Those V8 Supercars and European tracks that are being developed this year mean nothing. Damn those pesky yanks.

    Anyway, lets not feed the troll too much. :lol:

    This is an important time for sim racing. Finally it is being taken seriously by real series. I’d imagine Dale Earnhardy Jr had a lot to do with it, given he has iRacing stickers on his Nationwide car.

    iRacing sponsorship can be seen at Lowes Motor Speedway this weekend. http://tinypic.com/view.php?pic=2pra83m&s=5

  • GeraArg

    These things help the community. :grin:

    In my country with the launch of ACTC (sponsored for the oficial ACTC) for over a year, helped create an enormous amount of new communities, and not only are communities of Turismo Carretera, are communities for all simulators rFactor, LFS, Simbin games, GPL, etc (least the Netkar Pro :sad: :sad: :sad: )

    Leaving aside the differences of the world market vs the very small Argentine market :sd:
    Keep the hope that these things are good for ALL :wink:

  • http://www.arsimulations.com Peter

    You need to stop seeing this as a regular game and see it as a simulator. iRacing is trying to provide us with the most realistic experience for the most affordable price.

    iRacing isn’t as expensive as you might think it is.

    First off with 1 year subscription you get $60 credit.

    Second when you purchase 3 or more items you receive a 10% discount.

    Three when you purchase 6 or more items you receive a 20% discount.

    It might appear very expensive when you start adding up each individual track and cars together but when you take into consideration the $60 credit plus the discounts it is quite affordable.

  • Zenitchik

    UncleChuckle your comment is irrelevant!

    I think that if a person wants to just play some wroom wroom games, where it doesn’t matter how the car feel, how accurate the track is, or if the opponents are real drivers or some AI, because this person never driven a racing car or never been to a racing track anyways. Then 20$ for a track sound like madness, UncleChuckle! :lol:

    But if you try http://IRacing.com, if you for a moment try to understand that it not only gives you some content, but also a service where you are guaranteed to race other drivers and not just some AI, that a developer wrote in a hurry.
    There is much more stuff that you don’t get

    The comments about IRacing’s business model are silly and childish, as if those authors lived of the pocket money their parents gave them. :idea:

    Why don’t you just write to your internet provider that you just want to pay them a one time fee and then some occasional fee per upgrade instead of paying every month. :wink:
    And then we wont have to read your silly comments on every IRacing announcement when you even never tried it! :happyevil:

  • Cheekychops

    UncleChuckle: You know if iRacing got past it’s US-centric content, and actually created a motorsports universe, with not just circuits and ovals but, say, hillclimbs, rallying etc… Let’s say “World of Racing” or something, I could see myself giving it a try.
    But in it’s current guise, they only seem to care for the US audience, and are gouging on the pricing of their new content. I mean honestly, $20 for ONE track? That’s obscene. It’s one thing to chuck out new content every year and sell it as an expansion (like World of Warcraft) or charge $20 for an expansion like Simbin are doing with some new tracks and cars, but expecting all but the very rich and the very gullible to shell out $20 is just the ultimate in hubris.
    Unless their business model changes, iRacing will always be a niche within a niche.

    For god’s sake man, give it a rest once in a while, and say something new for a change.

    We got your point about 1000 posts ago !!!.

  • http://www.bsimracing.com BSR-WiX

    i Said it before and i will say it again.. even being a european. If you are a serious Simracer, and a Motorports fan instead of a gamer…. NOTHING comes close to the iRacing SYSTEM.
    I notice that a lot of people just dont see where the power of iRacing resides.. They want to make a SPORT out of Simracing. Not a SIM out of a Game.

  • http://timwheatley.org Tim Wheatley (iRacing)

    UncleChuckle:
    You know if iRacing got past it’s US-centric content, and actually created a motorsports universe, with not just circuits and ovals but, say, hillclimbs, rallying etc… Let’s say “World of Racing” or something, I could see myself giving it a try.
    But in it’s current guise, they only seem to care for the US audience, and are gouging on the pricing of their new content. I mean honestly, $20 for ONE track? That’s obscene. It’s one thing to chuck out new content every year and sell it as an expansion (like World of Warcraft) or charge $20 for an expansion like Simbin are doing with some new tracks and cars, but expecting all but the very rich and the very gullible to shell out $20 is just the ultimate in hubris.
    Unless their business model changes, iRacing will always be a niche within a niche.

    I guess this bypassed some people, but I thought it obvious one of the reasons NASCAR content has been prioritized as much as possible, was because it was needed for something… Now, you know the something, and still haven’t connected. :)

    Additionally, a US company, a start-up, has to work the way iRacing has, by developing content with the least cost and equal returns first, before they go out and get content which costs more and has less of a return. That, I would hope, is obvious too.

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