Codemasters To Concentrate On Racing Efforts
Codemasters have announced to focus solely on their efforts in virtual racing as the studio doesn’t have any plans to develop any non-racing titles in the future.
To go along with this decision, Codemasters have launched their new Codemasters Racing label and are planning to hire an additional 100 staff members to add to their busy development team.
While Codemasters’ racing efforts in the Formula One & DiRT franchise have proven very successful, the studio’s latest action titles such as Operation Flashpoint: Red River & Bodycount failed to succeed on the market.
Currently, Codemasters are developing F1 2012, a Formula One browser-based title as well as DiRT Showdown, the company recently extended their Formula One licensing agreement for an unknown span of years.
Part of the studio’s new focus is Racenet, a new online hub that is planned to connect players of the studio’s titles across the board, offering drivers with a community profile and the chance to win extra content.
In related news, Alan Boiston of VVV Gamer recently interviewed David Darling, the original founder of Codemasters. Darling co-founded Codemasters with his brother Richard in 1986 when the company started making games for the ZX Spectrum. Darling left Codemasters in 2007 and is no longer involved in the company’s business.